13 Things To Remember When Tailoring Your Brand

iBCScorp™ is the best tailored branding company when it comes to branding or rebranding a business to fit today’s market needs. iBCScorp’s tailored branding includes everything from website designing to creating the best visit cards and letterhead for a business, or even selecting a business name.

Our list of tailored branding services is comprehensive and covers all of these items:

Letterhead design
Best Visit Card design
Social Media Page and profile design
Social media post design
Promotional item design and selection

And while iBCScorp™ doesn’t do trademark registration, we can recommend partners who do and feel that trademark consideration is an important part of business name and domain name selection.

Finding someone who can understand and help develop a brand can be a daunting task. A brand needs to evolve to meet the needs of a business and its customers.

We recommend that one company be selected to help with branding and digital marketing together so that the digital marketing consistently represents the brand, but it is not necessary.

Schedule a free consultation with us for a more personalized branding experience.

Essential (Re)branding Elements

How to know when it’s time to consider a rebrand? A change in audience is the most obvious answer, but a change in business needs can also be a sign that a brand needs to be re-tailored to fit the market's needs.

There is a lot to consider when undertaking a rebranding project. Rebranding can be confusing for internal staff as well as for customers and the market in general.

Click here for our free branding guide and questionnaire! (Goes to a form we capture email address and then they can download the branding guide)

Business Name Selection

Selecting a name for your business can be a difficult task. There are a great many things to consider. A few items to consider when selecting a business name include:

-Client perspective
-CompetitionIs
-it memorableIs
-it too specific?
-Is it transferable?
-Does it infringe on another's trademark?
-Can it be registered in the state or is it taken?
-Is there a domain name available for the business?

And the list goes on. This topic is discussed in more detail on our business naming page.

Choosing The Right Domain Name

Choosing the right domain name (links to: tailored-branding/choosing-a-domain-name) can be really daunting. There’s a lot of questions to consider when picking the right one:

Is the domain name too long?
Where is it being marketed to?
Is anyone else using a similar domain?
Is the .com domain available?
Is it relevant and highly searched for?

When choosing a domain name for a brand, making it memorable, short and accessible is key. It’s far too often that clients will misspell or mistype the domain name and be directed altogether to a different and even competitive website. Making it short, catchy and memorable is key.

When choosing a domain extension, .com is definitely the most popular one. However, it might be beneficial to look at local extensions, such as .us, .uk, or .ca if the brand is being marketed in a specific country. There are many extensions that might be considered when the primary selection is not available as a .com. Note that not all extensions are available from all registrars.

Where Can I Find A Website Designer Near Me?

A brand is not complete without a website. To be taken seriously in today's business environment, a professional, current and carefully branded website is MANDATORY.

Many people use social media and think that is all they need when representing their brand. It is important to recognize that social media earns its revenue through advertising. So when directing traffic to your social media channel please keep in mind that competitors with deeper pockets may be advertising to your customers. This means you may inadvertently be bringing good leads to your competitors for a need that you may have helped that potential customer discover.

Here are some things to look for when selecting a website design company near me

Website Creation Is An Important Part of Branding

It is not obvious to people who are not in the web development space that website design and website creation are NOT the same thing. It is common at iBCScorp™ to take a design from other web design agencies, and cut and code that design to a beautiful website on their behalf.

Website design is a creative endeavor looking at fonts, colors, layout, where website creation is a coding endeavor looking at CSS, page speed, image sizes and page responsiveness and more.

In addition to website design and website creation there is the concept of search engine optimization, call to action and many related marketing concepts that are relevant to every page. A lot goes into not just the design and creation but also the planning and marketing of a single page.

There are a lot of things that go into website creation besides just design. It is important to consult with a professional if you want to have a professional website that meets the needs of your customers.

Brand Font Selection - Font Scheme

Consistent font schemes help make a brand more recognizable for future clients, so picking and choosing the appropriate font scheme and using it consistently is important. A great font face, with consistent branding color helps to make an unforgettable brand.

Branding Colors

EVERY business should have a recognizable color scheme that they go for, so understanding branding colors and what goes into choosing those colors can help form a business brand that stands out in the crowd. Color choices and combinations ultimately help stick out from the crowd and help build brand recognition.

Favicon

Most people tend to underestimate the importance of a favicon and how crucial it is to making a website look like a legitimate business. A great logo design as a favicon instantly makes a website more trustworthy and authentic. When businesses forget to use a favicon, it makes their site look unprofessional and unfinished.

Importance of Logo Design

Effective logo design is pivotal for a strong brand identity. A brand should go well with font scheme, branding color and the overall design. And while all of these elements will determine the outcome of how the brand is perceived, the logo itself leads in building brand identity. Here at iBCSCorp™, we have seasoned graphic designers to make memorable, logo designs that help your business stand out from the crowd.

The Key Components of Social Media Design

One of the key components for a business to flourish nowadays is to have a well-designed social media page. It’s more important now than ever that social media design reflect the brand’s goals. A font scheme that is distinguishable from others will reflect a brand’s personality. Branding colors amplify that. A great logo design should be implemented into all social media posts to increase recognition and create cohesion. Of course, social media posts should also have promotional items like banners or giveaways to increase engagement and market the brand to consumers.

Optimal Social Media Post Design

Social media design is definitely paramount to a brand’s success but the post designs will be even more so! Social media posts thrive on consistency. Posting and good social media post design is key to drive engagement to a brand. Making sure the colors on the posts and font scheme is readable, consistent and appealing will enhance brand recognition.

Letterhead Design Is An Important Component Of Branding

We don’t really send many letters in today’s world, so it might be easy to think that a letterhead design might be completely useless. However, letterheads are still used for contracts, proposals, job descriptions and making it important for any brand. Investing in a good letterhead design is worth the investment.

Branded Promotional Items To Boost Your Company

When branding or rebranding your product or company, promotional items can go a long way to helping your brand be remembered. Branded items like pens and mugs help your brand get into peoples’ homes and offices, helping to build brand recognition, loyalty and presence of mind. Giving away promotional items may help them remember, recognize and even support your brand. Tips for good promotional items are covered on our promotional items page.

Establish Your Best Visit Card

You need the best visit card possible for your tailored business brand, and iBCSCorp’s many graphic designers will work closely with you to establish a design that you like for your brand. And not just one you like, but one which will help your brand be recognizable and memorable.

A Brand Should Be Recognizable, Unique and Memorable

When establishing a brand or re-establishing a brand, understand that making a recognizable brand is key.

Each brand should be unique and memorable.

Customers rely on visual and sound cues to be able to distinguish one brand from the next. iBCScorp™ helps establish brands which separates its clients from their competitors. Recognizability is one of the elements of a successful business, and our tailored branding guide helps newer businesses or even older businesses take a step in the right direction.