Overview

designing-a-company

A company website is a representative of the company. Designing a company website can help to establish an online presence for a business and a professionally designed website can play a huge role in the success of a company.

iBCSCorp is one of the top website building companies. For decades, we have built and designed well optimized and aesthetically pleasing websites for fortune 500 companies and startups alike. We are experts in web development, web design and website management. Get in touch with us today and let us build an awesome website for your company.

What is company website design?

This is the process of creating a digital platform that makes it possible for a company to showcase its products and services, values and brand. Website design cuts across both the aesthetics and the brand itself and tries to do this in a user-friendly and professional way.

What does a website designer do?

website designer do

A web designer is someone who designs websites. Their job of designing websites includes the following:

Responsive design

This involves using fluid images, layouts that are flexible and media queries when designing a website to ensure that the website functions seamlessly and optimally across all devices and screen sizes.

User experience (UX) design

This involves designing a website in a way that is enjoyable, accessible and intuitive for users. UX design encompasses everything from visual design to functionality and navigation. It tries to achieve user satisfaction.

Content integration

This involves incorporating diverse content types like images, videos and text in a website while making sure that they all work together seamlessly to ensure user satisfaction.

Mockups and wireframing

Wireframing involves designing the layout and structure of the website while mockups involve adding visual elements like images, fonts and color to create a more realistic representation of what the final design of the website will be.

Collaboration

A web designer works together with other web designers, stakeholders and developers to create the best online experience possible.

Visual design

This involves making a website visually appealing, easily navigable and intuitive through the use of elements like color, font and typography.

Testing and optimization

A web designer makes sure that a website functions optimally and provides the best possible user experience.

Staying up-to-date

This involves keeping up with the goings-on in the industry. You can do this by attending events, following successful designers, experimenting with new tools, joining online communities and subscribing to design podcasts and newsletters.

Pitfalls to avoid in business website design

pitfalls

Compromising user experience for aesthetics

As important as aesthetics is in website design, it should not trump usability and function. Prioritizing aesthetics over function and usability can lead to a website that is beautiful but challenging to navigate. This can increase bounce rates and decrease conversion rates.

Slow loading times

Designing a website that loads slowly can negatively affect your ranking in search engines and can increase your bounce rate. When people visit your website, they want it to load as quickly as possible. If it loads slowly, they’re likely to get frustrated and look elsewhere for the answers they seek.

Poor navigation

When users visit your website, they want to find what they are looking for in the shortest time possible. To achieve this, your website design should follow the “three-click rule”. This means that when users visit your website, they should be able to find what they are looking for in three clicks or less.

Cluttered Design

Cramming too many images, texts and pop-pus onto a single page of your website can make your website seem chaotic. This can in turn create a negative first impression of your business and can overwhelm users, leading to an increase in bounce rates.

Inconsistent branding

When visitors arrive at your site and find confusing branding, inconsistent fonts and color schemes, they may become dissatisfied with, and lose trust in your brand. Inconsistent branding makes your website look unprofessional and untrustworthy.

Poor SEO

Poor SEO practices like unoptimized content, broken links, absence of alt texts and meta descriptions, can make it hard for your business to rank in search engines and reduce organic traffic to your website.

Lack of accessibility

Poor keyboard accessibility and failing to include alt text in your website design can make it difficult or impossible for people with disabilities to access and use your website comfortably. This can make users with disabilities feel alienated and can have legal consequences for your business.

Not communicating business purpose effectively

When visitors come to your website, if they do not immediately have a clear picture of what your company does, they are likely to abandon your page because they won’t know if they are at the right place or not. This can lead to higher bounce rates.

Missing or unclear CTAs

When you have no calls to action (CTA) button or your CTA is unclear, users who visit your website may not know if they are supposed to take action, and what action they should take. This can reduce your conversion rates.

Broken links

When users click on a link hoping to get to a page with more information and they instead encounter a broken link (404 error), they can get frustrated and leave your site, leading to higher bounce rates.

Hiding contact information

When your contact information is not easily accessible by visitors to your website, it can arouse suspicions and also make it impossible to contact you.

Too many website elements

Avoid using too many elements on your website as this may make your website seem congested and can distract or overwhelm users. Make sure that within seconds of their arrival on your website, users can find what they are looking for. Try to incorporate white space in your website design as this gives the website a clean and sophisticated look.

Unresponsive design

A website that is not mobile-friendly, adapting to and performing optimally on all devices and screen sizes, will lead to a higher bounce rate and have a low conversion rate.

SEO best practices for website design

seo-best-practices

Mobile friendliness

This means designing a website that can function optimally across all devices and screen sizes. When a website is mobile friendly, users can switch between different devices and screen sizes without feeling any discomfort or dissatisfaction.

Clear navigation

This involves making sure that users know where they are on your website at every point in time and can trace their way back. When designing your website, make sure your structure is clear and coherent. Integrate a search bar and breadcrumbs to help users know where they are and trace their way back. Make sure to label your menus carefully and avoid using too many top-level menus.

Keyword research

Keyword research involves identifying the words and phrases that are used by your target audience to find answers to their questions online. It is important to carry out keyword search while designing your website so that you can identify the keywords people use to search for products or services like yours and you can optimize your website content accordingly. This can help you rank higher in search.

Fast loading times

You should aim for a load time of under 2 seconds while designing your website. In order to achieve this, minify CSS and JavaScript, ensure your server performs efficiently, optimize images and leverage caching.

Optimized images

Optimizing your images involves compressing and formatting your images to help them load faster and look better on the page. This ensures that the user has a seamless experience using your website.

Internal linking

Internal linking involves strategically placing hyperlinks within the content of your website. These hyperlinks connect different pages of your website to each other and can help to smoothen user navigation and experience.

Readability

This refers to how easy it is for visitors to your website to read and understand the text on your page. Readability encompasses both comprehension (how easy it is to understand the content) and legibility (the visual presentation of the content).

You should make sure that the content of your website is legible by using easy-to-read fonts, using a good font size, paying attention to line height and length, and using contrast and whitespace.

Ensure comprehension by using simple language, short sentences and paragraphs, headings and subheadings, bullet points and lists, visual aids and organizing content.

Proper meta data

Proper meta data involves using meta tags like an explanatory title tag, a meta description that is compelling, alt text, canonica and other tags. These help with SEO and enhance user experience. With proper meta data, search engines can easily understand your content and effectively display it.

Sitemaps

A sitemap is like an outline of your page. It is a list of all pages on your website. A sitemap helps both search engines and users organize and understand the contents of a website. A sitemap is useful for planning the structure and design of your website before it is designed. A sitemap also boosts your SEO by making it easy for search engine crawlers to find and index the pages of your website, which can help your website rank in search. A sitemap also eases user navigation around your website as it is easier to locate specific information.

Indexable content

This refers to the content of your website that search engines can access, understand and display in search results to boost your visibility. In order to ensure that your website content is indexable, make sure to submit your sitemaps, use clear navigation and try to avoid blocking content by using robots.txt.

Conclusion

The design of a company website can have a great impact on how users feel about the company and can impact sales. It can also have an impact on how high the company ranks in search engines. A company website should be aesthetically pleasing, easily navigable, mobile friendly and incorporate SEO best practices.

Whether it is a small business website or a Fortune 500 company website, iBCSCorp is well equipped to design it to perfection.

Book a call with iBCSCorp and let us help you design a website that will ensure high conversion rates and help you rank in search.