Content Creation Pricing



  

We provide content editing for the types of content listed below. We charge $75 per item, or with one of our package deals, as shown below, you can receive a significant discount.

Contact us to discuss your individual needs!

 

Bronze

Silver

Gold

Limited time only $300
$360
$500
$600
$1000
$1400
Number of items in package
6
11
25

Content Creation items include anything you want us to create. Typical items are:

  • Articles
  • Press Releases
  • Infographics
  • Promotional Videos
  • Email Campaign Content
  • Social Media Content
  • Micro Content
  • Case Studies
  • Website Pages
  • Website Short Content
  • Website Blogs
  • Product Descriptions
  • Landing Page Content
  • Leave Behind Brochures
  • Business Cards

What is included with all content creations?

Call to Action (CTA)

The call to action is a key element on a webpage, acting as a signpost that lets the user know what to do next. A call to action is the “why,” and cues the next action. Calls to action help move the user down the sales funnel. Though there are cases when a call to action may not be appropriate, most marketing materials should contain a call to action.

Here are some examples of common calls to action:

Start Trial, Checkout, Call Now, Learn More, Sign Up, Free Trial, Sign Here, Join Us, Hire Us, etc.

One Liner- Headline

Content creation for the web, just like print, needs a headline. A headline could be a tagline; something that can set you apart from other companies providing similar products or services. A tagline could be a catchphrase or slogan, one that summarizes what your brand is all about. An effective tagline communicates your brand’s identity, purpose, or values in a creative way that will stick with your audience. Fitting all of your brand in just one sentence is understandably challenging, but fret not; we’ve got you covered.

Taglines are not only about branding. Think of the headlines in an “old fashioned” newspaper. The front page is covered with headlines. Their purpose is to make it easier for readers to find content which is interesting to them. If there were no headlines, imagine how hard you would have to look to find content in which you were interested.

Meta Tags

Meta tags are invisible tags, similar to labels, that provide data about your page to search engines and other bots. The tags use these invisible links to connect key words in a search to the content on your website. Meta tags of all types inform search engines what the content on your website is about, and based on these tags, the search engine will receive the information it needs to show your website as an appropriate result. Without meta tags it would be harder for people to find your site, and are therefore vital for SEO.

Consultation with Client

Our clients are experts in their respective fields. We create content only after consulting with the client and understanding what they are trying to achieve. After we have created content, we expect the clients, as subject experts, to validate the information that we have compiled. Oftentimes it is unerring initially; however, when it isn’t we continue to revise the content until it shines.

Content Edited by a Domestic Expert

We always use domestic experts in the local language to review the final content. This means if the content is being written for the U.S. market, the content will be edited by a U.S. professional. Currently, all editors have a Master’s degree, or are teachers with degrees. This helps us ensure that any content created by iBCScorp will be accurate, professional and effective.

Digital Design with Images (as Appropriate)

The old adage that “a picture is worth a thousand words” is true. Using images within the written content makes the content easier to understand and easier to read. As part of our creation process, we add images, as appropriate, to help the reader better understand the content, and to make the content more interesting.


 


 

What types of content do we create?

Articles

An article can mean a lot of different things. When we talk about an article submission for the internet, or even print. Usually the article is written for article submission to third party websites. Depending on the article and where it is being submitted, articles are typically 250 to 400 words. Our process is to decide on a topic with the client, and maybe even an outline. After articles are created, we send them to an in-house editor. After it has completed editing we deliver it to the client for approval. We can go back and forth as necessary until the article is perfect.

Once the article is created, the client can post it in house, or we can do that for them as part of an SEO (search engine optimization) package. In some cases the article may only be placed in one location; however, typically an article is placed in multiple article sharing sites. We share the articles on multiple platforms to increase visibility of the article and traffic to the page(s) referenced from the article. An article can be about any topic relevant to the client.

PR Content (Press Release)

A press release (PR) is featured writing which announces something newsworthy. PR content is typically the same length as an article (250-400 words), and similarly, it is wise to post it on many different channels to increase traffic.

Press releases are considered beneficial for SEO because it is good for visibility and public relations to have information about a company, brand, or website cited in the media in a positive way. Press releases make way for brand mentions in content that can also promote the business. Our experts know all the tricks of the trade to make your press release SEO-friendly.

Infographic

An infographic (or informational graphic) is a visual representation of information presented in a format which is easy to understand. Infographics are great for all business types and are a very useful marketing tactic. They can help get a point across with little more than a glance.  Infographics are used as a powerful tool to allow people to easily digest information using a visually pleasing representation of data, charts, statistics, and so on. With the proper use of color, proportion, and negative space, information can be transformed into memorable, attention-grabbing, persuasive graphics.

Promotional Videos

Promotional videos are short, 10-40 second videos for posting on websites or other locations. Search engines want to rank quality content that is most relevant and informative to searchers. Videos help to contextualize your content and provide helpful visuals for website visitors. Videos for SEO is about making video content discoverable in search engines within each of the main video platforms (i.e. Google, YouTube, Bing, Vimeo) and social channels (i.e. LinkedIn, Facebook, Twitter, Pinterest).

Email Campaign content

Email marketing is an effective and easy way to connect to your growing audience. It is more personal, more targeted, and as a result, higher-stakes. iBCScorp can help you create one-time-only emails, or an entire campaign. Sending a thank-you email to someone after purchasing a product or sharing new information or announcements can leave a professional, positive impression on your client.

Social media content

Social media indirectly influences the factors that impact search rankings and is important because it has the potential to drive quality web traffic to your store, blog, or site. When quality materials and content that connect with your target readers are published, they become interested; interest turns into customers, and customers turn into advocates.

Micro Content

Content hubs are destinations where website visitors can find branded, curated, social media, user-generated, or any other type of content related to a topic. Content hubs are targeted typically to specific niche markets, and the people who notice them are interested in those particular markets.  When writing micro content, we are targeting specific hubs in order to generate traffic and interest in your business and to improve traffic.  Micro content typically references and links to the rest of the story.

Case Studies

In marketing, case studies are used as social proof — to provide buyers with the context to determine whether they're making a good choice. A marketing case study aims to persuade that a process, product, or service can solve a problem.

Website Pages

We believe that "content is king," and that the content you create communicates your message, educates your readers, and persuades them to choose your products and services over those of your competitors. In fact, providing high-quality content is one of the most important things you can do to boost your ROI (return on investment) by attracting more clients and increasing interest in your company. Not only that, but content contains information that can be used to educate search engines about your website. You should always consider how your website is portrayed to search engines and whether it accurately communicates the purpose of your website.

Website Short Content

Defined as brief, “snackable” content, short-form content is generally fewer than 200 words. It helps readers become aware of your company, product, and services, and helps to build trust with them. Examples include status updates, tweets, event reminders, short videos, infographics, blog posts, and “bite-sized” e-books.

Website Blogs

Studies show that the more often you update your blog, the more traffic it will receive. Google gives higher priority to websites with fresh content, so if you want to get more attention from the search engines, update your blog at least twice a week. We do this when we help write meaningful and helpful blogs for customers.

Product Description

These include all the services and solution pages that the company provides. For each product, we consider features, advantages and benefits.

Features

A product feature is a specific piece of functionality that has a corresponding benefit or set of benefits for the user.  For example, if someone had an exercise bike, the weight and height of the bike are features.

Advantages

Advantages are how the feature provides an advantage over a competing product. For example, the advantage of buying this stationary bicycle is that it is heavy and won’t tip over, and the height is adjustable so it can be specific to your preferences. Therefore, the adjustable height is the feature, and  the advantage is that it can be adjusted to fit your size. 

Benefits

Benefits describe what a user or prospect will gain by using the product or service. Benefits are important because they answer your customer’s question, “Why should I care about what you can do for me?”

Rather than simply telling your customer what you sell or provide, you’re telling them how your product or offer is going to have a positive, valuable impact on their life.

Continuing our example, having an adjustable height exercise bike might have the following benefits:

  1. You can share it with your friends or family (more than one person can adjust and use the bike)
  2. You have the benefit of being able to ride longer without getting a sore back because the height is correct.
  3. You will look more fit in your swimsuit in the summer because of all the extra time you were able to workout. So, in this case being more attractive is the benefit of having an adjustable bike. 

Important to Note: The benefit is not provided by the product, it is provided by the user of the product and has to be customized to their needs. For one person the benefit may be feeling more attractive, to another person it may be feeling more strong, or being faster than a friend. To sell benefits, you have to know the client.

Landing Page Content (counts as 2 items)

Technically any page can be a landing page.; however, when we build a website, we have certain pages that are intended to be landing pages and have a special focus to achieve, such as a call to action. For example, it may be a page that is trying to close a subscription. This page would be supported by many other internal pages, and be targeted by link building or a Pay-Per-Cilck campaign.

This item counts as two items because these pages are typically longer and focused on closing the deal. These pages are tracked closely often with A/B testing to see what versions of the page will have a higher success rate.


Content Writing for the web is different from content writing for print.

Knowing your audience and the purpose of your content is critical whether you're writing for the web or print. There are, however, significant differences between the two mediums of which a writer should be aware before creating web content for the first time.

In comparison to print, the web is a more casual and immediate medium. Users have come to expect a more casual, straightforward writing style. Puns and figurative language do not translate well and can be perplexing to international users.

Print media users proceed linearly from page to page. They have a tangible product that can visually cue the user as to how much information is present, and how the information is organized.

Circumlocution (using more words than necessary) is also used in print, but only carefully with the web. This is because keyword density is important on the web, where print it is more important to use creative and interesting ways to say things. Also when writing for the web, we have to choose words carefully based on demand for the keywords within the context of the page. We might choose one phrase over another because it will attract more relevant traffic than other words which we might choose to use in print.

Examples of things we create for print:

Leave Behind Brochure

A leave behind brochure is convenient to have when you are making face-to-face calls. It could be as simple as a 3 inch by 5 inch card, or even a folder full of marketing and other company information.

Why are leave behind brochures important? Because people often don’t take action immediately. Leaving something behind helps the client remember who you are and think about you again after you have left. It also makes the cold calling process much easier.

Calling Card or Business Card

There is not a lot of writing for a business card, but there is design, and our design team regularly designs logos, brand identities, and business cards.

Don’t see it what you are looking for here? Ask! We can do it!