Branding Guidelines

Corporate Branding

Style Guide


Why

Because effective branding affects everything you do - from your business strategy, to closing sales deals, to talking to your customer. Branding defines who your brand is, what your brand does, and how you communicate that externally. Having a cohesive brand, in essence, creates trust, both in the market and with your customers.

Because branding is so important to any business marketing strategy, we believe every company out there should have brand guidelines, and when it comes to branding, consistency is everything.


Define Your Brand Story ?

The logo represents strength, intelligence, social complexity, adaptability and memory. OBTW…the circular mark is an elephant.

  • Power
  • Passion
  • Energy
  • Fearlessness
  • Strength
  • Excitement

Color

Logo Invention

The logo represents strength, intelligence, social complexity, adaptability and memory. OBTW…the circular mark is an elephant.

Logo Image & Name can be used Independently

  • The elephant can be used independently
  • The logo without the elephant can be used independently

Logo


 

Do not Stretch , Skew, Change the Color, or Position

Positioning

Do not change the logo image relative to the logo name (to the right of the positioning issue image)

Fonts

DO NOT use any other font for the main logo no matter how close it looks follow the font guide in this document

Sizing

DO NOT stretch or squash the logo. Any resizing must be in proportion

Colors

Do not change the colors even if they look similar, always use the ocial color pallet provided in the color section. (with the yellow elephant one to the left of it.

Typefaces

Business cards

Email Signature