Image Sizes for Social Media

Recommended Image Sizes for Social Media

Social Media Marketing: Why is it Important?

As of 2020, there are 7.7 billion people in the world. Of that number, 4.6 billion people use social media. Studies have shown that a person spends an average of 2 hours and 27 minutes a day on social media ( With that knowledge, why wouldn’t you want your products or services to show up on someone’s feed?

Social media is proving to be one of the most effective and efficient ways to market one’s business. Not only does it reach more people in a shorter amount of time, it can target specific audiences to ensure the people you want to see your ads do. 

But what happens when someone sees an ad that is sloppy, pixelated, and overall low-quality? They will probably scroll right past it. That is why having the correct image size for each platform is absolutely crucial.

Image Sizing and Resolution

Why do you need different images for different platforms?

It would make a lot more sense for one image to work across all of the major platforms: i.e. Instagram, Facebook, Twitter, and LinkedIn. However, that is just not the way it works. Because each platform has different formatting, and is sometimes different across devices, each social media platform recommends certain image sizes to optimize their quality.

How are images sized?

There are a few ways the sizes of images can be measured, but the most common two are the aspect ratio and pixels.


Pixels the smallest units of graphic images. The higher number of pixels per inch (PPI) in an image, the better the quality of the image, or higher resolution. When a social media platform refers to the recommended pixelation of a photo, it is referring to the quality of the photo.

Aspect Ratio

The aspect ratio of an image refers to the ratio of the width to the height. For example, a 4 inch x 6 inch (the most common size) photograph has an aspect ratio of 2:3. When a social media platform refers to the size of an image, they are more likely to reference the aspect ratio. The most common aspect ratio is 16:9, because it has the capability of the highest resolution.

Recommended Image Size Based on Platform

The chart below shows what image size is recommended by the platform to use for a specific purpose:

Platform and Purpose
Aspect RatioPixels
Post1.91:1 to 4:51080px
Story9.161080px x 1920px
Video1.91:1 to 9:16>720px
Reel9.16420px x 654px
Profile1.01320px x 320px
Post1.011080px x 1080px
Story9.161080px x 1920px
Video4.05>1080px x 1080px
Cover Photo2.07.01851px x 315px
Profile1.01170px x 170px
Post16.091200px x 675px
Cover Photo3.011500px x 500px
Profile1.01400px x 400px
Post16.091920px x 1080px
Video16.094096px x 2304px
Cover Photo0.2715393521128px x 191px
Profile1.01400px x 400px

So there you have it! A complete guide to image sizing for the four main social media platforms.

iBCScorp™ is a Full-Service Digital Marketing Agency

Of course, if this is all too overwhelming, or you have more important things to do than worry about image sizes, iBCScorp™ has a professional digital marketing team ready to assist!

Our company offers a complete suite of web marketing services, which can range from content creation and search engine optimization (SEO) to pay-per-click (PPC) advertising, AB testing, and more. With a fantastic team of social media experts, we have the experience, tools, and know-how to transform your company.

Learn more about out digital marketing services by clicking here: