Why is a logo important?

Few good reasons why logo is important

Identity

Identity of your business card and your website, your logo communicates ownership. It can tell the potential customers who you are,

Helps to get to know

People are drawn to interesting Logo design and color.

loyalty

Brand loyalty is huge and something every business needs to foster. A recognizable and familiar logo goes a long way toward building brand loyalty.

A good logo should be three things

Appropriate

logos should be appropriate in its feeling. It doesn’t need to say a whole lot.

Distinctive & Memorable

It has to be unusual enough to persist in our mind. It should pass the "doodle test."

Simple

Logos are displayed across various mediums in many different sizes. It needs to be able to be produced in every pixel size. For this reason, a good logo is one that’s super, super simple.

Types of Logos

Three categories of logos exist and are often used in combination:

Ideographs

- freeform images that can be entirely abstract.

Pictographs

- symbolic, representational images.

Logotypes

- simple, textual representations, like a company’s initials.

Cheap logo designs are for people that want something quick, easy, and not particularly good. These people don’t really care about their business and the impression it makes.

Common mistakes when generating a logo

We work with design and digital marketing companies around the world. Some are world class, and others are relatively new. Some the pitfalls we have seen include the following:

Copying another logo

Is it legal to copy others? Normally the designer and owner will have copyright of the logo and if it has any expressive aspects. copying without permission would be copyright infringement.

Using a Icon for a logo

Some startups and small businesses will start with existing images and icons. Later they might have thought of changing the complete branding. Ex: smile :-) this icon. Internet icon. Connecting dots.

Using stock art and free downloads

Like you don’t think someone else has not downloaded it or seen it? It it isn’t distinct.

Not having the colors match the brand.

For some startups , small businesses the product/business owner will introduce the colors. That might not be a good idea. A designer will think about The color wheel, color harmony, and the context of how colors are used.

Having a logo that says nothing or is not relevant to the business

Should be relevant to the business’s commercial brand via the use of shape, fonts, color or images.

Low Resolution Logo

Low resolution images are in the range of 72dpi to 150dpi, and they have an RGB color setting. Even though low resolution photos can look great on screen, they can become blurry when you see them on large screens or printed versions.

Low resolution images are mostly found on the web, social media networks, etc. They are not intended for printing because the final result can be blurry or pixelated regardless of how they look on screen.

The resolution of a digital image is defined as the number of pixels it contains. Another way to determine image resolution is by the number of pixels on images’ width and height. For example, an image can be 1024 x 576, which means it’s 1024 pixels wide and 576 pixels high.

Over Complication

What is in a logo summary

Logo reflects a business and it must be simple, memorable, timeless, versatile and appropriate. A logo inspires trust, recognition and admiration for a company or product and it is our job as designers to create a logo that will do its job.