When asked to write a testimonial for a company you’ve previously worked with, it should be looked at more as an opportunity instead of an obligation. The company is giving you the opportunity to express your opinion about your experience with them. It is your chance to state whether or not they did a good job. It also helps out with SEO and online marketing strategies for your website. The way testimonials help in SEO and online marketing is you can do link building to help both you and your client. By adding testimonials, you can add their link to their quote, thus helping them as well with their search engine ranking.

Another issue of writing a testimonial is that sometimes it’s hard to find the time to write one. In this situation it is okay to ask the person requesting the testimonial to help in writing one. Just make sure they verify or confirm their statement with you before posting it. This way there is written content to work with and it can be edited and made into your own words.

Another stumbling block many people encounter when writing a testimonial is: “Oh great, I’ve never written a testimonial. What should I say?” Many people go into panic mode on what to state because they don’t know what they should disclose or how to word it. Your testimonial should be based on how the company has dealt with the needs of your project, how they treated you as a client, and how well the project was completed.

Whether or not the company did a good job for you, it’s good to know what you as a client felt on how the project was completed. When a company or business asks for a testimonial, it shows that they really care about what you as the client thinks of them and about the actual performance. It’s important to the company because they want your feedback, so they can become more service oriented and have a better knowledge of what they can improve on.

It is also very important to give honest feedback because it not only gives the company information on how they are performing, but it also gives potential clients a better understanding of what the company is like.

Along with being honest about your experience, it’s also good to be specific in writing a testimonial because potential clients are reading what you have to say about the company. Potential clients value your input because of your prior experience with the company. It’s important to know the specific details about the company in question because then clients will get a feel and know what to expect while working with them.

Below are some questions to ask yourself in getting a basis of what to say in a testimonial:

• What need did you have?
• What did they help you with?
• What are some of their strengths?
• Would you refer them to others?

So, when asked to write a testimonial, there is no need to panic. Focus on how your project was completed and if you were satisfied with the services you received. It is important to be honest about the experience because you are testifying in behalf of the company and others may be basing their decisions somewhat on the information you disclose. Your testimonial will not only benefit the company you are testifying about, but it will help you as well in your SEO and marketing.

Having testimonials from your clients added to your site will definitely drive more traffic toward your website, so if you’re wanting to improve on web marking or Search Engine Optimization it wouldn’t be a bad idea to add them.

Okay, so you could be officially sold on how important testimonials are for your website. Now the question is, ‘How to get them?’ After a project has been completed is the best time to ask previous clients for a testimonial. It’s definitely not the best thing to ask for a testimonial while the project is still being completed. Wait until the project is completed because it will give the client a chance to see how the whole project unfolds and they can give an honest opinion of how the whole project was handled.

Testimonials are very important in showing credibility for your business. They tell potential clients of your abilities in serving them and the experience you’ve acquired. Testimonials can portray that: you’ve been doing business for a long time, are experienced professionals, & have a record of satisfied clients. Testimonials can also help in SEO and online marketing strategies and it’s an excellent way to broadcast who you are as a company.

Top 5 reasons to have testimonials:

• Helps in SEO and marketing strategies
• Builds credibility for your business
• Tells potential clients who you are as a company
• Gives previous clients a chance to voice their opinion
• Provides feedback on past projects the company completed
  

Okay, so you’re sold on how important testimonials are for your company and if you have a website, post them on it. It can greatly add to your credibility as a company.

Internet Business Consulting Services Corporation (IBCSCorp.com)

“This is such a great opportunity and I’m really excited to put my PR skills to use,” she said when asked about working as one of IBCS Corps newest employees. Katrina’s goals for the company are expansion and growth. She has a huge desire to assist with IBCS Corps growth and make it one of the best web development companies in Southern Utah.

Katrina will deal mostly with writing press releases, working with prospective clients, networking with partners for the company, and doing some PR/Marketing. She is eager to put her education and experience to use.

Katrina has previously worked with another leading software development company in Saint George Utah.

While working at ibcscorp.com Katrina will also be able to add to her skills Search Engine Optimization and gain more web marketing experience which will help her career as a publicity expert.  More and more in today’s wired world, publicity is about what people can find out about you on the Internet.

Crimson AV provides a wide variety of Audio and visual mounting solutions.  Their primary client base is professional audio visual equipment dealers and audio visual installers.

Because Crimson AV has over 15 years of experience in the design, manufacture and sales of professional mounting equipment, they can help people who maybe have never purchased mounting equipment select the right product, makes sure it is compatible and give information about installation.  They also can provide support to audio visual installers and resellers.

Their products include projector mounts, fat panel mounts, monitor mounts, audio visual carts and stands, speaker mounts, Flat panel wall mounts, in wall boxes and a large array of Audio Visual accessories.

Crimson AV has contracted with IBCScorp to help improve their current website as well as to help build their brand name recognition through PPC (Pay Per Click) advertising and SEO (Search Engine Optimization).  Over the next several weeks SEO Experts and Ruby on Rails based Spree shoping cart experts will be working on various improvements in the shopping cart process, making the site more friendly to its customers.  Internet Business Consulting Services will also help with search engine friendly URLS and other web optimization and SEO work.

Missionary Business Cards feature the work of many famous artists including Chad Hawkins, Harry Anderson, Ted Henninger, Robert T. Barret, John Scott, Tom Lovell, and more.

Missionaries purchase business cards because they want to re-locate people who they have become friends with and served with and be able to reach them. As anyone knows, the purpose of a Missionary’s Work is sharing the things that bring the most joy in their lives with other people. The result of that often is long lasting, loving relationships. If you want to learn more about Latter Day Saint Missionaries, or about the Church of Jesus Christ of Latter Day Saints, you can do that here mormon.org.  You could probably even have some Mormon Missionaries to come to your door, to share the message of Jesus Christ at no charge.

There are over 50,000 full time missionaries from The Church of Jesus Christ of Latter Day Saints (The Mormons) serving people around the world. There are missionaries from many different denominations also serving missions to help other people.

Because of this there is a large need for MissionCards.com to allow quick and easy printing of Business Cards for Missionaries.

Missionarycards.com is putting forth this effort to redo their website and improve the business card ordering process on their website because as time passes sites seem to loose their impact as new better web based software and techniques become available.

In order to make these changes happen, Missionary Cards has contracted with Saint George Utah Based Internet Business Consulting Services Corporation (ibcscorp.com).

Internet Business Consulting Services looks forward to working with MissionCards.com to help improve their product offering, and to help them market their product with web marketing and SEO (Search Engine Optimization) Techniques.  The current site is done in PHP, and will likely stay PHP, or be migrated to Cake PHP, or to a CMS Content Management application in the future for easier maintenance and development.

Look for new products and an easier to use interface coming soon at Missioncards.com

Eco Smart Pest Control also can help with Rodent Problems.  If you have any kind of Bug, Bee, or Rodent infestation of any kind in the Austin, Texas area call them.

Internet Business Consulting Services Corporation is working with Eco Smart Pest Control to help them improve market penetration in the Austin, Texas Market. There are several pest control companies in the Austin Market, and even Austin Pest Control lists. Looking on Google, it is obviously a competitive market.  However it doesn’t appear that the other companies have the patented technology to keep pets and humans safe when exterminating pests.  So we are working hard with Eco Smart to increase market awareness of their product through Search Engine Optimization to make it easier for customers looking for a safe alternative to find them. One of these activities is Link Building. So if your in the Austin area and in favor of safe pest control give them a link and a positive review, or a call to try out their services.

Because Dawg specializes in products to help businesses manage their facilities, not Magento, they chose iBCScorp to help them continue to improve and make their online business better meet the needs of their clients.

For over 25 years Dawg has provided innovative products for industrial safety, small spill control, compliance, personal protection and building maintenance. Every facility maintenance person, HR person, purchasing person for a business with these needs could benefit from a bookmark to dawginc.com.

iBCScorp will work with Dawg to help them improve branded and non branded traffic to their site and to improve their customer experience by doing things like:

• implementing A/B testing.
• Improving CSS and site style.
• helping with keywords and page content when appropriate.
• providing additional programming and code as directed by Dawg Inc to help improve customer experience.
• implementing appropriate Magento Plugins.

Investment in improving their website shows a strong commitment to their existing customers.

Internet Business consulting Services Company

Checking your links on Google:

link: yourdomainname

example:
link: ibcscorp.com on google

Checking your links on Yahoo: (same way)

link: your domain name
example:
link:ibcscorp.com on yahoo

This is very trivial perhaps, but on Yahoo, if your site hasn’t been crawled or indexed or has no results, then you will get an error message. This will in turn give you the opportunity to submit your site for free to Yahoo. You have to have a Yahoo ID to do this it is kind of a pain.

This will then put you in the cue to be crawled by Yahoo. I am sure if you wait long enough it will happen anyway, but if your site is new this will help speed things up. Even still they say to expect a delay of several weeks before your URL is crawled, unless you pay them 299 in which case they will do it in 7 days.

Checking your links on Bing.com (was MSN.com) is again the same thing.

link: your domain

example: link:ibcscorp.com on bing

Like Yahoo, if the page isn’t found, it can be entered at this point, again it may take some time for it to be indexed.

You also have to take measurements along the way in order to determine if what you are doing is working or not.

Over the next several posts I will be reviewing tools which help determine your effectiveness on the web, and then how to put together a program to improve that.