Eco Smart Pest Control also can help with Rodent Problems.  If you have any kind of Bug, Bee, or Rodent infestation of any kind in the Austin, Texas area call them.

Internet Business Consulting Services Corporation is working with Eco Smart Pest Control to help them improve market penetration in the Austin, Texas Market. There are several pest control companies in the Austin Market, and even Austin Pest Control lists. Looking on Google, it is obviously a competitive market.  However it doesn’t appear that the other companies have the patented technology to keep pets and humans safe when exterminating pests.  So we are working hard with Eco Smart to increase market awareness of their product through Search Engine Optimization to make it easier for customers looking for a safe alternative to find them. One of these activities is Link Building. So if your in the Austin area and in favor of safe pest control give them a link and a positive review, or a call to try out their services.

Where can you find this great tool ? It’s on the left side of the Google search result page, beneath the “Everything” area, under the “All results” header. Just expand the “More search tools” and there you will find it.

It’s similar to the human thinking system, every idea links to another idea or another resource. For example if you are thinking of searching something using Google search, displaying the wheel suggests additional or more specific search terms. By clicking one of these relevant search terms, another wheel of wonders with even more search terms appears. If you haven’t tried, Google Wonder Wheel, go ahead and give it a spin.

There are many types of fish foods. If we type fish food the Google Wonder Wheel gives the result of–

• tetra fish food
• goldfish food
• koi fish food
• catfish food
• tropical fish food
• pond fish food
• homemade fish food

The list has a nice graphical representation that is just like a carousel or Ferris wheel. Around the wheel there are branches of options for us to choose. From this list we can select the most appropriate key word for our related search. For example, if we select tetra fish food another Ferris wheel appears with these options:

• tetra koi food
• beta fish food
• fresh water fish food
• tetra pond fish food
• tetra goldfish food
• neon tetra fish food

Google Wonder Wheel

Now we can select some other related items from this Ferris wheel, such as tetra pond fish food. And the most relevant results for this search are displayed on the right side of the Google search page.

Google Wonder Wheel is a great help for long-tail searches. It even helps you find niche search results more easily. Because of the Google Wonder Wheel’s graphical search environment. Your search experience will be better than ever. Whether you are a novice user or a web master Google Wonder wheel is a great tool to find what you are looking for in the Internet jungle. Google wonder wheel is a good idea for expanding or narrowing your Google search results.

Yes, This tool is something like a mind mapper. It logically maps the idea that you are searching. Enjoy your search with Google Wonder Wheel.

Google Caffeine provides 50 percent fresher results for web searches than their last indexing system. According to Google this is the largest collection of web content Google has ever offered.

Why did Google create a new indexing system instead of using the current index?

Content on the web is continually expanding.  This content might be text, images, videos, news and some real time updates. Also present web pages are richer and more complex. From the Searches perspective it is also important to provide users with the latest relevant content . Publishers need content to quickly appear on the search engines shortly after their posts in search results. To meet these expectations Google implemented this new search indexing system.

The image below explains the difference between the old indexing system and the new caffeine.

Before comparing the old index and caffeine, lets look how search engines crawl the entire web and store the data found there. When you search Google, you’re not searching the live web, you’re searching your query through the Google database, or index, or registery like we do in a library. If we want to find a specific book , first we go to the librarian or search the index of the library. After the librarian finds the specific place for that book we go to that rack to get the book. This index system, just like a card catalog in a library, helps you to find that specific content. Google does the same for you with it’s index of the web it shows the path to find relevant data for your search query.

Google’s old indexing system had several layers, and some layers refreshed in a faster rate than others. The main layer updates every couple of weeks, this means there is some kind of significant delay from the published date. News for example though it is highly relevant shortly after it happens, tends to become history rather than news in a very short time. We live in a world of instant gratification and get news immediately on our cell phones or computers – even a week delay isn’t really acceptable.

In Caffeine, Google analyzes the web in small portions and updates their search index rapidly, continuously, and also globally. If the “bot” finds some new information on existing pages it is directly added to their index, so for both searchers, and for publishers, if you need fresher information, here you have it. Publishers also can also publish their hot information and get it prioritized for indexing making it appear in searches much faster.

According to Google in every second caffeine processes hundreds of thousands of pages in parallel, so the new indexing system is much busier than the old one, getting content indexed and available faster.

Google – “We’ve built Caffeine with the future in mind.” Google’s idea is to build a faster and more comprehensive search engine that delivers more and more relevant results. Google engineers are still working on this great system, there will be some more improvements in coming months. We have to wait to see what those are.

With the rise of modern SEO techniques the importance of the sitemap has been growing. Sitemaps are the best way to inform search engines about changes on your website.

As a development company, we always apply current SEO techniques on our customer’s websites to ensure that they get top ranking on search engines. Not only on Google, but Yahoo, Bing and Ask.com etc. as well.

Including sitemaps is one of the important tasks we perform when developing sites for our clients. And this is done either manually or dynamically according to the customer needs.

Typically a good site with lots of content changes regularly. In this case it is expensive and tedious to continually update the site map. For this reason, we feel that in some cases it is important to be able to auto generate a sitemap.

We evaluated some sitemap auto generating tools and following are some of the solutions we like:

• Google XML Sitemaps [ http://wordpress.org/extend/plugins/google-sitemap-generator/ ]
  • It is a plugin for WordPress sites, which automatically updates the sitemap and notifies all major search engines every time you create a new post/content.

• Addme.com [ http://www.addme.com/ror-sitemap-generator.htm ].
  • An online tool dedicated for sites developed using Ruby on Rails (ROR)

• Google Site Map Generator [ http://www.neuroticweb.com/recursos/sitemap/ ]
  • Another simple online tool to generate site maps.

• PHPClasses.org [ http://www.phpclasses.org/browse/package/2612.html ]
  • A class library which can be integrated with PHP sites.

It is obvious that selecting a sitemap generating mechanism is depending on several facts such as the nature of the site, sever side technology used etc. So making the correct decision is up to your experience in SEO and web development team.

Contact us if you would like help generating a sitemap for your site, have general web marketing, seo, or web design questions…

Of course the immediate concern was which technology to use microformats or RDFa? Not that it should be a big concern but we have to support whichever technology we implement.

Searching microformats vs RDFa on, brought up a ton of articles, and in depth debates on the subject.

Understandably so, since microformats appear to be more adopted, and the other is developed by W3C.

I think Googles approach is a good one, they support both of them so we can use whichever standard we prefer.

As a development company we inherit a lot of work started by other development companies, so we will also support both. If we are creating or adding them from scratch to a site however, we will choose RDFa.

Initially I thought the opposite because microformats seemed more intuitive and easier to implement. After more research however, it seemed that RDFa would win out in the long run, and be more flexible. No one can know for sure though and I guess the best solution for everyone would be for them to just merge as a standard.

For more detail on the subject Evan Prodomou has a good write up RDFa_vs_microformats