Magento is a professional open source e-commerce content management system, which we can use as a very rich feature shopping cart application. We are going to discuss reasons to use Magento. It comes with a variety of tools and is necessary for building a successful online store. Magento has a powerful catalog management system, order management system and is Search Engine Optimized.

The following are 12 Reasons to use Magento:

• Multi-store management: The ability to control multiple websites and stores from one Administration Panel with the capability of sharing as much or as little information as needed.
• Administration permission system roles and users: Magento supports creating many admin users and can enable or disable specific sections for them(user roles).
• Orders can be viewed, created and edited from admin panel: Admin users can create new orders from the back end for any products and edit them.
• Email Notifications of Orders: Emails for new orders, shipments and invoices. Can generate each email template easily from the backend.
• Print invoices and packing slips: Invoices and packing slips can be created for specific orders as pdf files or can attach them to the order invoice or shipping mails.
• Google website optimizer integration for A/B: This helps website owners to improve conversion rates by conducting A/B testing and multivariate testing of their website content and layout.
• Search Engine Optimization: Magento is one of the most search engine friendly e-commerce platforms. It supports SEO in many ways like generating google site maps, search engine friendly urls, url rewrite, meta data for product and categories.
• Analytics and reporting: Magento integrates with google analytics and has an admin dashboard for report overview. It can also get the reports of sales, abandoned shopping cart reports, best view product reports, low stock reports, best purchased product reports, search terms reports, and total sales reports.
• Multi-Tier pricing for quantity discounts: Magento can specify separate prices for specific quantities of same product by customer groups.
• Marketing promotion: Magento has promotion tools like auto-generated site map, up-sells shopping cart, cross-sells on product pages, recently viewed products, compared items, send wish list to a friend by email or rss feed, and newsletter management.
• Catalog and shopping cart pricing rules: Can specify rules for discount rates, coupon codes to specific category groups, products or customer groups.
• One Page checkout: This greatly simplifies the checkout process, leading to an immediate increase in sales. Checking out is often the most complicated part of placing an order online and many users end up abandoning their order. Here all steps (logging/ register, shipping, payments) are in one page and easy to complete.

We have discussed many great reasons to use Magento for your next web store project. Magento has some wonderful features and is easy to use for both the customer and store owner. If you have any questions or would be interested in building your next website with Magento contact Utah web development company – iBCScorp .