He received a Post Graduate diploma in Information Technology from British Computer Society and has also received another Post Graduate diploma in Marketing Management from Sri Lanka Institute of Marketing. He is currently studying for his MBA in Marketing Management from Buckinghamshire New University, in the United Kingdom.

He has had extensive experience with SEO/SEM/SMM techniques as a success Search Engine Optimizer for over 4 years now. He also has experience in web design and development. His web development knowledge includes: xHTML, HTML DOM, DHTML, CSS, Java Script, jQuery, XML,AJEX, VB Script, PHP, MySQL, SQL, and Active Server Page(ASP). He has experience in design with using programs such as: Photoshop, CorelDraw, Flash, and Fireworks.

His in house experience with iBCScorp has been Managing/Administration in OpenERP and experience with Drupal, WordPress, and Joomla Content Management Systems. He also has experience with web hosting and web mastering.

iBCScorp is continually expanding its company and is eager to add another qualified and experienced SEO marketing specialist to its team of developers. For questions concerning web development, please call 435-215-4674.

“Bringing the ultimate outdoor living to your home,” is R & L Construction’s mission statement. R & L Construction is a company based in the Salt Lake City Utah area. They specialize in outdoor kitchens but can also do pergolas, fireplaces, outdoor rooms, gazebos, screen walls, & trellis systems. They are the main source for any of your outdoor needs including decking (Stamped Concrete, Pavers and Flagstone), fencing, lighting, monument signs, planter areas & columns.

R & L Construction wanted to get their business online, so they contacted iBCScorp. iBCScorp not only designed their website but built in a WordPress Content Management System into the site. A CMS will enable the client to add, update, and manage content on their own. Also SEO and online marketing are currently being performed for the site to maximize its online presence and market visibility.

iBCScorp is an Internet Business Consulting Services company located in Southern Utah. For a free consultation or quote on your website, please call us directly at 435-215-4674 or toll free 1-877-778-7882.

When asked to write a testimonial for a company you’ve previously worked with, it should be looked at more as an opportunity instead of an obligation. The company is giving you the opportunity to express your opinion about your experience with them. It is your chance to state whether or not they did a good job. It also helps out with SEO and online marketing strategies for your website. The way testimonials help in SEO and online marketing is you can do link building to help both you and your client. By adding testimonials, you can add their link to their quote, thus helping them as well with their search engine ranking.

Another issue of writing a testimonial is that sometimes it’s hard to find the time to write one. In this situation it is okay to ask the person requesting the testimonial to help in writing one. Just make sure they verify or confirm their statement with you before posting it. This way there is written content to work with and it can be edited and made into your own words.

Another stumbling block many people encounter when writing a testimonial is: “Oh great, I’ve never written a testimonial. What should I say?” Many people go into panic mode on what to state because they don’t know what they should disclose or how to word it. Your testimonial should be based on how the company has dealt with the needs of your project, how they treated you as a client, and how well the project was completed.

Whether or not the company did a good job for you, it’s good to know what you as a client felt on how the project was completed. When a company or business asks for a testimonial, it shows that they really care about what you as the client thinks of them and about the actual performance. It’s important to the company because they want your feedback, so they can become more service oriented and have a better knowledge of what they can improve on.

It is also very important to give honest feedback because it not only gives the company information on how they are performing, but it also gives potential clients a better understanding of what the company is like.

Along with being honest about your experience, it’s also good to be specific in writing a testimonial because potential clients are reading what you have to say about the company. Potential clients value your input because of your prior experience with the company. It’s important to know the specific details about the company in question because then clients will get a feel and know what to expect while working with them.

Below are some questions to ask yourself in getting a basis of what to say in a testimonial:

• What need did you have?
• What did they help you with?
• What are some of their strengths?
• Would you refer them to others?

So, when asked to write a testimonial, there is no need to panic. Focus on how your project was completed and if you were satisfied with the services you received. It is important to be honest about the experience because you are testifying in behalf of the company and others may be basing their decisions somewhat on the information you disclose. Your testimonial will not only benefit the company you are testifying about, but it will help you as well in your SEO and marketing.

Although we are located in Saint George Utah, daily we get calls about e-commerce from all over the country, Salt Lake City, New York,  Las Vegas, California to name a few.  When these calls come in, usually the client has a lot of ecommerce questions about what they need to do in order to sell things online.  As an internet consulting company, we like to provide the best advice and recommendations we possibly can.  The success of our customers is paramount.

Typically when a customer calls us about a new or existing e-commerce project, we have more questions for them than they have for us.  In this post I am going to try and go over some of these questions because they are things that anyone should think about when doing an e-commerce project.  It doesn’t matter what you are selling online, to be successful selling it you need to choose the right software to sell it.  There is no one size fits all solution, and careful thought should be put in to make sure you choose a solution that works for you long term, and helps your company be successful.

Often the customers calling us have a pre-determined notion of what they want because of some article they read or because of something a friend recommended.  We still want to verify that the platform they want to use is the right one for them.  Common platforms include Magento E-commerce, Joomla Virtue Mart, Spree – based on Ruby on Rails, SilverStripe, OS Commerce.  But there are many!

Still the following are things we want to understand:

How many products do you intend to sell online?

If a company or individual has only a few products to sell, we might recommend a totally different solution than we would if they had a few hundred, thousand or even a few hundred thousand items.  If there are only a few items for sale, we might also ask are they being sold one at a time? or would someone purchase several at one time.  If they are only likely to buy one type of item at a time, and if there are only a few items, a simple buy now button might suffice.

However if there are many items, and the user might purchase any number of different items then a shopping cart will be necessary.  Even then the cart we recommend will depend on the number of products, what kind of products those are and how those products will go into the online store once it is developed.

Naturally if there are only a few or even a few dozen they can be manually entered with great care to make sure everything is perfect for each item.  If there are a few thousand however, it is a completely different scenario.

Are the products simple or are they configurable?

If there are a lot of products the next thing we might want to know is what the products look like from a data point of view.  Are they simple products like a white undershirt that comes in three sizes?  Or are they configurable products like a shirt that comes in three sizes, 9 colors and a choice of 5 different images on the shirt?

These two scenarios might look completely different in the store, and certainly will be completely different when loading the data in.

Which brings us to the next point

How will the products be entered into the store?

Some distributors and manufacturers do an excellent job of providing product catalogs in a CSV format with excellent descriptions, titles, images and everything you need to put them into your online store.  Interestingly however most of them don’t.  It is like they deliberately don’t want you to be able to define their product to your customers.

If the number of items is small manually entering them is a great option, but again for a large number of items this can be a huge job.  And it is important if your dealing with iBCScorp or some other E-commerce or web design company, that you consider before you start the project how you will get the data into your new online store.

We have had to do all kinds of things in the past, from manually entering product data from paper catalogs, to writing code to screen scrape the market in order to capture product data to populate stores.  The simplest way however is typically a simple CSV import provided you can get good clean data.

Once the data is loaded into the system, you can optimize each page with the help of our SEO experts to help make that data distinct and better than any competitors who may have used the same CSV import.  It is important that any website be easy to maintain – not just the product data, but other product related data as well using a Content Management System.

Is a Content Management System CMS required?

I think mostly yes it is required.  Sometimes it is not, like if you already have one, or if somehow you have a fixed list of clientele who you sell to and you don’t necessarily need to market on the internet, otherwise I would say definitely so.

In some cases a customer may have an extensive wordpress or Joomla Blog already in place with tons of traffic.  Lets not ruin a good thing we can figure out a way to add a store to or along side an existing community or traffic source, this is fine and a CMS may not be required accept for being able to manage product content.

Also there are rare cases where customers have come to us with a set list of clients they sell to – say distributors, and they don’t even want their products necessarily to be available for non distributors – so they don’t care about SEO, they don’t care about press releases and they don’t need to drive traffic to their site.  If this isn’t you then you need a CMS.

Many customers over look the importance of a content management system (CMS) with their online store.  Truth is building a better mousetrap doesn’t really work.  There have been many many ideas which have failed because it doesn’t matter how great your product or idea is if people don’t know about it.  This is where a CMS is important.  The content in a CMS helps drive traffic, and helps to educate your potential clients about your company and products.

No a just putting up some static html pages doesn’t cut it.  The content needs to be dynamic and living.  Posting new information about new products, new research, new uses etc. for your products, otherwise, it is a declining market for you, even if your selling a commodity item, the information about that item is an important part of making a purchasing decision online.

Another important question we ask is how will the product be paid for?

How will you take payment on your online store?

This may seem like an obvious one, but it isn’t.  There are all kinds of issues to think about.  If your low volume PayPal may be fine.  If your higher volume however you definitely will need a merchant account and a payment gateway.

A merchant account is the same thing that all retailers use to process credit cards.  In a brick and mortar store, they use a machine to swipe your card.   This is accepted a secure way to take payment.  When taking payments over the internet, we have the same security concerns.  These concerns are handled by what is called a payment gateway.  This payment gateway replaces the swipe machine at the grocery store, and they process all of the transactions through to the merchant account.  The merchant account then processes them through to your bank.

Still there are other things to consider – such as are there recurring payments, partial payments or other special arrangements.  These are definitely issues which should be understood before any e-commerce project is started.  Another is how will you deliver product once it is paid for?

How will you deliver what you have sold?

Will this be a web based delivery, will you be shipping products?  How will you ship them USPS, UPS, Common Carrier, International?  In some cases we have had clients do custom shipping quotes because they have to schedule freight.  In most cases however simple USPS and UPS integration suffice.  There is obviously a whole lot of issues behind this one as well such as drop shipping, order processing, warehouse management etc.  These issues usually step beyond an e-commerce platform, but they are a huge piece of e-commerce.  Typically the fulfillment, accounting, purchasing etc. are handled in another system like an ERP system – we do this but I won’t cover that here.

What e-commerce sites do you like and what do you like about them?

Yep, don’t hesitate to look around at what other people are doing right and wrong.  If you find a good concept, it is often easier to show us a site that you like and say we want a widget on there similar to this.  Also for design this can help us get an idea of what you are looking for.

What is your budget?

Yea I know we ask this question and we hear all the time, I don’t want to tell you what my budget is I want you to tell me what it is going to take.

Our objective however is to deliver you the best product we can within a budget that is affordable and fits with your plans.  Sometimes this can’t be done, but usually it can.  We will work hard to balance out feature requirements with an affordable budget to give you the best we can.  We want you to be a successful business and for us to be a partner with you supporting you long term and helping your business grow.

If you want to talk about your e-commerce ideas please don’t hesitate to give us a call.  435-215-4674.

Having testimonials from your clients added to your site will definitely drive more traffic toward your website, so if you’re wanting to improve on web marking or Search Engine Optimization it wouldn’t be a bad idea to add them.

Okay, so you could be officially sold on how important testimonials are for your website. Now the question is, ‘How to get them?’ After a project has been completed is the best time to ask previous clients for a testimonial. It’s definitely not the best thing to ask for a testimonial while the project is still being completed. Wait until the project is completed because it will give the client a chance to see how the whole project unfolds and they can give an honest opinion of how the whole project was handled.

Testimonials are very important in showing credibility for your business. They tell potential clients of your abilities in serving them and the experience you’ve acquired. Testimonials can portray that: you’ve been doing business for a long time, are experienced professionals, & have a record of satisfied clients. Testimonials can also help in SEO and online marketing strategies and it’s an excellent way to broadcast who you are as a company.

Top 5 reasons to have testimonials:

• Helps in SEO and marketing strategies
• Builds credibility for your business
• Tells potential clients who you are as a company
• Gives previous clients a chance to voice their opinion
• Provides feedback on past projects the company completed
  

Okay, so you’re sold on how important testimonials are for your company and if you have a website, post them on it. It can greatly add to your credibility as a company.

“Let us engineer a solution for you,” is Sub Zero’s statement of service. Sub Zero Engineering is a leading expert in creating containment systems for data centers, which help improve the efficiency of data center cooling.  The containment systems do this by keeping the hot side hot and the cold side cold, delivering the cold air to the servers and the hot air to the AC units. This improves their efficiency. Perhaps reducing air conditioning costs to 20% of what they were previously.  Great for the bottom line and great for the environment

Sub Zero Engineering has regional offices in the Salt Lake City Utah, Atlanta Georgia, and New Jersey areas and specialize mostly in containment systems. Containment systems reduce the amount of air conditioning and make it more cost efficient for data centers.

iBCScorp will be designing Sub Zero’s website as well as working on implementing a Joomla Content Management System. There will also be some Search Engine Optimization (SEO) and other online marketing done for their site.

Sub Zero Engineering was pleased with the initial SEO Evaluation done and the progress being made in web development and in Search Engine Optimization work.

iBCScorp is a web development company in St. George, Utah. To contact them directly, call 435-215-4674 to receive a free consultation for your website.

Internet Business Consulting Services Corporation (IBCSCorp.com)

“This is such a great opportunity and I’m really excited to put my PR skills to use,” she said when asked about working as one of IBCS Corps newest employees. Katrina’s goals for the company are expansion and growth. She has a huge desire to assist with IBCS Corps growth and make it one of the best web development companies in Southern Utah.

Katrina will deal mostly with writing press releases, working with prospective clients, networking with partners for the company, and doing some PR/Marketing. She is eager to put her education and experience to use.

Katrina has previously worked with another leading software development company in Saint George Utah.

While working at ibcscorp.com Katrina will also be able to add to her skills Search Engine Optimization and gain more web marketing experience which will help her career as a publicity expert.  More and more in today’s wired world, publicity is about what people can find out about you on the Internet.

Crimson AV provides a wide variety of Audio and visual mounting solutions.  Their primary client base is professional audio visual equipment dealers and audio visual installers.

Because Crimson AV has over 15 years of experience in the design, manufacture and sales of professional mounting equipment, they can help people who maybe have never purchased mounting equipment select the right product, makes sure it is compatible and give information about installation.  They also can provide support to audio visual installers and resellers.

Their products include projector mounts, fat panel mounts, monitor mounts, audio visual carts and stands, speaker mounts, Flat panel wall mounts, in wall boxes and a large array of Audio Visual accessories.

Crimson AV has contracted with IBCScorp to help improve their current website as well as to help build their brand name recognition through PPC (Pay Per Click) advertising and SEO (Search Engine Optimization).  Over the next several weeks SEO Experts and Ruby on Rails based Spree shoping cart experts will be working on various improvements in the shopping cart process, making the site more friendly to its customers.  Internet Business Consulting Services will also help with search engine friendly URLS and other web optimization and SEO work.