Archive for the ‘Google Snippets’ Category

iBCScorp hires SEO marketing specialist

Posted on: June 3rd, 2011 by trina No Comments
Internet Business Consulting Services(iBCScorp) has added another SEO marketing specialist to its web development team. This SEO specialist has worked his way up in the company over the years to become the SEO Department Team Lead. He received a Post Graduate diploma in Information Technology from British Computer Society and has also received another Post Graduate diploma in Marketing Management from Sri Lanka Institute of Marketing. He is currently studying for his MBA in Marketing Management from Buckinghamshire New University, in the United Kingdom. He has had extensive experience with SEO/SEM/SMM techniques as a success Search Engine Optimizer for over 4 years now. He also has experience in web design and development. His web development knowledge includes: xHTML, HTML DOM, DHTML, CSS, Java Script, jQuery, XML,AJEX, VB Script, PHP, MySQL, SQL, and Active Server Page(ASP). He has experience in design with using programs such as: Photoshop, CorelDraw, Flash, and Fireworks. His in house experience with iBCScorp has been Managing/Administration in OpenERP and experience with Drupal, WordPress, and Joomla Content Management Systems. He also has experience with web hosting and web mastering. iBCScorp is continually expanding its company and is eager to add another qualified and experienced SEO marketing specialist to its team of developers. For questions concerning web development, please call 435-215-4674.

RDFa vs microformats for Google Rich Snippets

Posted on: November 16th, 2009 by James Cluff 1 Comment
We are in the process of implementing Google Rich Snippets into a customers web site. Specifically to provide ratings to travel vendors and travel destinations, which will appear in search results on Google as google snippets. These will be delivered in Cake PHP. Also we are considering using it for some product ratings for e-commerce sites delivered in Ruby on Rails. We may even consider adding it to WordPress sites as a way of rating the content described on the page. Of course the immediate concern was which technology to use microformats or RDFa? Not that it should be a big concern but we have to support whichever technology we implement. Searching microformats vs RDFa on, brought up a ton of articles, and in depth debates on the subject. Understandably so, since microformats appear to be more adopted, and the other is developed by W3C. I think Googles approach is a good one, they support both of them so we can use whichever standard we prefer. As a development company we inherit a lot of work started by other development companies, so we will also support both. If we are creating or adding them from scratch to a site however, we will choose RDFa. Initially I thought the opposite because microformats seemed more intuitive and easier to implement. After more research however, it seemed that RDFa would win out in the long run, and be more flexible. No one can know for sure though and I guess the best solution for everyone would be for them to just merge as a standard. For more detail on the subject Evan Prodomou has a good write up RDFa_vs_microformats